London brochure design

Alder Grimes & Gooderham (AG&G)

AG&G is one of the UK’s leading chartered surveyors specialising in pubs, bars, restaurants and hotels. TwoSheds was asked to design a new brochure, highlighting the scope of AG&G’s business and its wide-ranging presence across Greater London.

We took as our inspiration the menu lightboxes found in restaurants and bar windows. Using bold lettering to grab attention, they perfectly captured the look and feel of old menu boards, reminding the reader of the firm’s heritage as a specialist estate agent for London cafes. A centre throw-out fold revealed a stunning panorama of the city, illustrating the scale of AG&G’s operation throughout the capital.

The combined effect of this bold and contemporary design was to re-affirm AG&G’s status as a major player in the licensed leisure sector.

Opening spread
Spread detail
Throwout spread

Sounds like a rebrand

Sketching for Architecture