Tree powder skier

A badge of honour

James Orr Heliski

For seasoned skiers there’s no thrill like being delivered to a virgin mountain slope by helicopter. James Orr Heliski helps adventurers around the world drop in on untouched ski runs throughout Alaska, Canada, Italy and Japan.

Aware that its logo was starting to look a little dated, the company commissioned TwoSheds to audit its visual presence. We were encouraged to think in terms of further elevating James Orr’s image to appeal to luxury holiday makers.

We delivered a complete re-brand, inspired by the Canadian ski badges of the 1920s and 30s; a retro, yet contemporary concept that repositioned the business and engaged with new customers.

The newly designed logo and visual identity evoked the excitement of off-piste adventure, helping James Orr to connect with aspirational skiers everywhere.

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