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Uplifting downhill experiences

James Orr Heliski

For seasoned skiers there’s no thrill like reaching an untouched white slope by helicopter.

James Orr Heliski provides adventures around the world, helping skiers to touch down on untapped terrain in Alaska, Canada, Italy and Japan.

We were was asked to audit the brand’s visual presence and elevate their identity into the luxury holiday market.

We delivered a complete re-brand inspired by the Canadian ski badges of the 1920s and 30s; a retro yet contemporary concept to reposition the business and drive engagement with new customers.

A new logo and visual identity evoke the excitement of off-piste adventures, helping the brand to connect with aspirational skiers everywhere.

Logo
JOH Stationery
Brochure cover - detail
Brochure cover
Spread 1 (photographed)
Spread 2 (photographed)
Brochure spread - detail
Brochure spread - detail (smiling man)
iMac
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